In recent years, technological solutions have transformed how users interact with companies. Two of the most important breakthroughs are chatbots and AI Digital Agents. Both are automated tools designed to optimize processes and improve user experience, among other benefits; however, they are very different in their working method, capabilities, and applications. While chatbots have established themselves as solutions for simple, repetitive tasks, AI-powered digital agents, like HeyGIA's, are revolutionizing personalization and user interaction, offering a much more advanced experience, automating processes through fluent conversations and identifying their needs based on an expert and flexible conversation. In this article, we will explore the main differences between a chatbot and an AI-driven digital agent:

What is a chatbot?
A chatbot is a robot that automates communications and is commonly used by companies, for example, in customer service processes. They are usually based on decision trees, which means that they have a limited set of answers and options, making them inflexible. If the user wants to discuss a topic that is not within the established parameters or flows, the chatbot will not be able to respond, which might negatively affect the user experience. Chatbots are usually used in messaging platforms, websites, or applications to provide product or service information or solve frequent queries.
What is HeyGIA's AI Digital Agent?
An AI Digital Agent is a more advanced and flexible solution because it uses Artificial Intelligence to understand and respond to questions in a natural way. By combining AI with other technologies, it can carry out tasks and offer solutions based on conversation with customers/leads, educate them about products and services, advance them through the customer journey and identify when there is a purchase intent to generate more sales.
Why should you implement HeyGIA's AI Digital Agent in your business?
HeyGIA's AI Digital Agent allows you to offer better service to your customers/leads, it automatically sends conversations via WhatsApp or through any platform, it is available 24/7 with unlimited capacity; it also allows you to make better use of your leads, increasing the effectiveness rate to sales and get to know your customers better with real conversations.
In conclusion, a chatbot is usually limited and inflexible, based on decision trees and adapted to simple tasks, while HeyGIA's AI Digital Agent is flexible, adaptive, and able to handle complex conversations, can easily switch between topics, providing personalized answers to fit the user’s needs and make decisions based on real-time conversation, due to its ability to understand human language in a more advanced way.
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