Insurance
One of Mexico's largest insurance brokers wanted to boost sales by improving the effectiveness of its call center.
All leads were handled in the same way, and there was no service available in the evenings, which resulted in lost opportunities.
Intervention by
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Top of the funnel: Automatically profiling leads before they received human attention and referring prospects with high purchase intent to the call center.
Middle of the funnel: Assisting leads outside of business hours, covering for the lack of human agents, and promoting digital product sales.
Results
+57%
In the conversion of total leads.
+85%
During conversion outside of working hours, when the call center was not active
+420%
Return on investment
was implemented to
AI agents specialized in financial sales, automating customer service, follow-up, and connection with CRM to maximize conversion.
One of Mexico's leading banks sought to increase credit card applications and approvals from digital campaigns.
The traditional acquisition process failed to leverage the volume of leads generated on social media, which reduced the reach and effectiveness of its campaigns.
Banks
+4,7x
+159%
Increase in applications compared to traditional campaigns.
Increase in credit card approvals.
Results
+159%
Percentage increase in approvals compared to traditional campaigns
Latin America's largest e-commerce platform was looking to increase sales of classified ads for a category with a low purchase frequency.
Ecommerce
+31%
Conversion to paid packages out of the total number of leads
>49%
High User Engagement
High Response Rate
Results
was implemented to
Digitally promote classified ad renewals, with the goal of selling premium (paid) plans to users who were using free plans.
was implemented to
Optimize profiling and automated lead contact for housing projects. This enabled immediate attention, intelligent follow-up, and higher conversion in the sales process.
Results
A major housing developer was able to generate a large volume of leads digitally, but was unable to respond to them immediately and contactability was low, which affected its sales results.