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The largest e-commerce platform in Latin America wanted to increase sales of classified ads in a low purchase frequency category.
 

ecommerce

Accelerating digital sales

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was implemented

to digitally promote classified ads renewals, aiming to upsell premium (paid) plans with users who were using free plans.

31%

+

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increase in conversion to paid packages over total leads.

Results

user engagement – high response rate from users.

49%

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