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The largest insurance broker in Mexico wanted to increase its sales by improving the effectiveness of its call center. All leads were being managed in the same way, and no service was available off business hours, resulting in missed opportunities.
banking and insurance
Increasing the capacity of human sales forces
Intervention of
HeyGIA's Digital Promoter was introduced at two key points in the sales funnel:
Upper funnel: Automatically profiling leads before they receive human attention and directing high-intent prospects to the call center for immediate sales support.
Mid funnel: Automatically contacting leads outside of business hours, filling the gap left by unavailable human sales reps and promoting the digital sale of products.
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