Nicolas Pardo

HeyGIA is an artificial intelligence-based technology suite that helps companies boost their sales productivity in mass channels. It also identifies purchase intent to automatically follow up on your leads. Why was HeyGIA created? HeyGIA was created to solve a problem faced by many organisations: selling complex products through mass channels is typically slow, costly, and ineffective. Companies have the ability to generate large databases of prospects (leads) through different channels...

In recent years, technological advances have transformed the way users interact with companies. Two of the most notable advances are chatbots and digital agents powered by Artificial Intelligence (AI). Both are automated tools designed to optimise processes and improve the user experience, among other benefits; however, these two tools differ significantly in their operation, capabilities and applications. While chatbots have established themselves as solutions for simple and repetitive...

Although Artificial Intelligence has been around for years, its adoption in businesses began to grow significantly in 2023 due to the popularisation of Generative AI, positively impacting business processes, especially in the areas of Marketing and Sales. A McKinsey survey revealed how companies are implementing AI: Contact centre automation: Generative AI has opened up new possibilities, allowing call centre employees to focus on more strategic or higher-value tasks instead of performing...